Pay Per Click Advertising
Pay Per Click (PPC) advertising is online advertising used to drive traffic to your website or drive potential clients and customers to call. PPC Ads come in a few flavors – Search Ads, Display Ads and Social Media Ads. Online advertising is a great way to increase awareness of your brand and bring in new business.
Using targeting techniques, we can show your ads to people who are in the market for your products and services. This cuts down on advertising costs for small business owners by only showing ads to the people that are most likely to buy.
Ready to work with Hayden+Nace to advertise your business online?
Search Ads display at the top of search results on search engines like Google. These ad campaigns are created using a customized set of keywords and location information to show ads to people searching for information, products and services related to your business in your service area.
While SEO (Search Engine Optimization) can also push you towards the top of search results, it can take years to climb to the top and requires constant maintenance to keep up with changing search engine algorithms and competing with big name companies. Search Ads get you there right away.
At Hayden+Nace, we specialize in creating and managing cost-effective search ad campaigns on Google to bring new customers to your business. We focus on using analytics to continuously improve your advertising campaign, track conversions and help you understand how your advertising dollars are working for you!
Social Media Advertising
People spend a lot of time on social media, so advertising on platforms like Facebook, Instagram, Twitter and LinkedIn puts your business right where your next clients are looking.
Successfully advertising on social media requires 2 things:
- Targeting the right people
- Capturing people’s attention and compelling them to click
Using creative targeting, we ensure that your ads are shown to the right people at the right time to bring you high quality clients.
Our creative team knows how to capture people’s attention as they scroll and how to craft a compelling message that trigger social media users to click on your ads.
At Hayden+Nace, we have the recipe to make social media advertising efficient and effective for small businesses.
Social Media Management
Engaging on social media platforms is an important part of marketing your business online. By developing a strong presence on social media, you can keep yourself top of mind for existing clients and build brand awareness for other people in their networks.
When it comes to social media, consistency is key! Posting daily, sharing links to interesting or entertaining articles and videos, and engaging with your followers makes your business a normal presence in their daily lives and builds a sense of trust.
If you’re like most small businesses, you’re too busy operating your business and serving your customers to engage on Facebook and Instagram every day – that’s where Hayden+Nace can help! We manage your social media accounts for you – posting daily and engaging with your followers. We can create images and posts for you or use assets that you provide.
Ready to hire Hayden+Nace as your social media marketing manager?
Website Design and Management
Your website is the online face of your business and is most often the first impression for potential customers. This is where people go when they want to find out about your business, your products and services. And, your website is where we’ll send people they click on your ads. That’s why every digital marketing campaign starts with a good website.
At Hayden+Nace, we’re passionate about great web designs that embody your business and bring you new customers. Our design team will work with you to create and realize a website that reflects the high quality of service you provide to your customers.
We create everything you need for a great website – clean modern designs, website copy and images. And, all of our websites are:
- Mobile friendly
- SEO focused
- Easy to navigate
Ready for a new website for your business?